Pilgrim
01

Audit Overview

Your store's untapped revenue potential — and how to unlock it

Why We Created This Audit

We analyzed https://discoverpilgrim.com/ the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Beauty Personal Care stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.

1 Critical
3 Important
4 Opportunities

What We Analyzed

  • UX & Conversion Design8 findings
  • Performance & Speedvs 3 competitors
  • Technology & App StackPlatform + 6 apps
  • Industry BenchmarksBeauty Personal Care

Pages Analyzed

  • Homepage3 findings
  • Collection Pages1 findings
  • Product Pages (PDP)2 findings
  • Cart & Checkout2 findings
Growisto This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03

Performance & Technology

Speed benchmarks, Core Web Vitals, and technology assessment for Pilgrim

27

Mobile PageSpeed Score

Competitive Comparison

Benchmarked against 3 leading Beauty Personal Care stores in your market

Store Mobile Score Desktop Score Mobile LCP Mobile CLS Mobile TBT
BrandMobile ScoreFCPLCPTBTCLS
Pilgrim278.6 s34.0 s2,200 ms0
mCaffeine373.1 s13.4 s1,020 ms0.04
Plum Goodness602.0 s4.0 s630 ms0
MinimalistN/AN/AN/AN/AN/A
Good
Needs Improvement
Poor

⚡ A 1-second delay in mobile load time can reduce conversions by up to 7%. For every 100ms improvement in LCP, conversion rates increase by ~0.4%. Source: Google/Deloitte, 2024

Core Web Vitals — Google's UX Quality Signals

Sites failing Core Web Vitals may rank lower in Google mobile search results

✗ 1 of 5 Core Web Vitals passed
LCP How fast content appears
34.0s
Target: ≤ 2.5s
Fail
FCP First visual response
8.6s
Target: ≤ 1.8s
Fail
TBT Main thread blocking
2.2s
Target: ≤ 200ms
Fail
CLS Visual stability
0.00
Target: ≤ 0.1
Pass
INP Tap/click responsiveness
N/A
Target: ≤ 200ms
N/A

What This Means for Revenue

Technology Stack

✓ Tech foundation is healthy.
Good

Platform

Shopify

Shopify storefront detected via CDN references.

Good

Theme

  • Type:
Good

Checkout & Payments

via

Technology Assessment

04

UX & Conversion Findings

Page-by-page analysis with visual comparisons against top Beauty Personal Care stores

Announcement Bar
Pilgrim — HOMEPAGE
Pilgrim — HOMEPAGE
mCaffeine — HOMEPAGE
mCaffeine — HOMEPAGE
Observations
  • No announcement bar with offer or shipping message at the top of the page.
  • Detected via: no announcement bar with content found
Recommendations
  • Add a rotating announcement bar with: (1) free-shipping threshold, (2) current promo code, (3) brand USP. Rotating 3 messages maximizes bar value.
Present in 8/10 benchmarked stores
Sticky Announcement
Pilgrim — HOMEPAGE
Pilgrim — HOMEPAGE
mCaffeine — HOMEPAGE
mCaffeine — HOMEPAGE
Observations
  • missing sticky bar
Recommendations
  • add sticky
7/10
Founder Story
Pilgrim — HOMEPAGE
Pilgrim — HOMEPAGE
Plum Goodness — HOMEPAGE
Plum Goodness — HOMEPAGE
Observations
  • no founder copy
Recommendations
  • add founder
5/10
Filter Chips
Pilgrim — COLLECTION
Pilgrim — COLLECTION
mCaffeine — COLLECTION
mCaffeine — COLLECTION
Observations
  • no filters
Recommendations
  • add filters
8/10
Sticky Add-to-Cart on Mobile
Pilgrim — PDP
Pilgrim — PDP
mCaffeine — PDP
mCaffeine — PDP
Observations
  • Add-to-cart button disappears on scroll — no sticky bar keeps it accessible.
  • Detected via: no sticky ATC detected (scrolled to middle, no fixed/sticky ATC)
Recommendations
  • Implement a sticky bottom bar on mobile PDPs containing: product image thumbnail, name, price, and ATC button. Critical for long PDPs where users scroll through specs/reviews before deciding.
Present in 7/10 benchmarked stores
Autoplay Reel
Pilgrim — PDP
Pilgrim — PDP
—
No counter-example — this is the anti-pattern
Anti-pattern — avoid this
Observations
  • autoplay distracts
Recommendations
  • pause by default
anti-pattern
Cross-sell in Cart
Pilgrim — CART
Pilgrim — CART
mCaffeine — CART
mCaffeine — CART
Observations
  • No cross-sell / related-products block in the cart.
  • Detected via: no cross-sell block detected in cart
Recommendations
  • Add a "You may also like" block showing 2-3 complementary products. Typically lifts AOV 5-10%.
Present in 6/10 benchmarked stores
Trust at Cart
Pilgrim — CART
Pilgrim — CART
mCaffeine — CART
mCaffeine — CART
Observations
  • no trust at cart
Recommendations
  • add trust
6/10
05

App Ecosystem

What's installed vs what's missing from best-in-class beauty personal care stores

6 Apps
Detected
2 Critical Categories
Missing

Present (6)

✓
Hotjar
analytics
✓
✓
Microsoft Clarity
analytics
✓
✓
Zendesk
chat
✓
✓
PageFly
page-builder
✓
✓
Judge.me
reviews
✓
✓
Hextom
utilities
✓

Missing (2)

✗
Email High
email
Install Klaviyo or Omnisend for abandoned-cart + post-purchase flows.
✗
Upsell Medium
upsell
ReConvert or Bold Upsell for thank-you page upsells — 5-10% AOV lift.

App Stack Assessment

Growisto

Confidential — Prepared for Pilgrim by Growisto | 2026-04-21

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